Meet Alicia Kurz

May 22, 2025 - 6:57pm - by Alicia Kurz

If you value a direct communication style, Alicia would be a good match as your Account Manager. She’s a firstborn, enneagram 8, Aries — and if that means nothing to you, then just know she will always choose the fastest way to get a direct answer. 

“I end up in friendships with a lot of my clients, so it seems to be working,” she laughs. “My goal is to be as clear as possible, and I think setting expectations, on both sides, leads to strong working relationships.” 

If you’re considering hiring an agency, keep reading to learn more about Alicia. 

Personal Life

There is not a craft project Alicia won’t try. “TikTok is not good for that particular habit,” she says. “I have the supplies to do probably 20 different projects at the moment, but my three kids don’t give me much time for personal hobbies.” 

Between momming, step-momming, caring for a dog, scheduling activities for the kids, and making time for her partner and friends, she’s really honed her organization skills — and it translates well into the digital marketing industry! 

Alicia jokes that she used to be a lot more exciting: travelling used to look like seeking out high adrenaline activities like skydiving in the Swiss Alps, bungee jumping in New Zealand, or hiking mountains in Bali. Now her vacations look more like the buffet tables at all-inclusive hotels — but she says she still loves this season of her life and feels grateful she can occasionally take her kids to other parts of the world. 

Despite her busy schedule, she always makes time for reading, because she says she really enjoys activities where you can sit. She even recently joined a book club with Starling’s Andrea and Tineke! 

Every year, Alicia and her partner Scott pick a meal and try to find the best one in the city, based on recommendations on social media. Previously, they have done pad thai, nachos, pizza, tacos, and this year is the year of the burger. So far, the Woodbine’s Smashburger is winning. 

Work Life 

Playing right into the Winnipeg communications stereotype, Alicia is a part of the “CreComm Mafia.” After graduation, she started at a local small business and became very familiar with the maker community. 

“Working with small marketing budgets forces you to get extra creative with ways to spread the word about your products. It was nice collaborating with other Winnipeg businesses. Generally, everyone is rooting for each other, and there is a willingness to give a hand up or helpful advice when you can,”  says Alicia. There is a fine line to balance with your asks, though. She stresses that it’s important to compensate people fairly for their time and skills. It’s okay to say no if a collaboration isn’t working for you. 

In 2019, Alicia joined the Starling team through a mutual friend, Joy, and is thankful every day that she was connected with Alyson.

“We clicked right away. Immediately, I knew Alyson was intelligent, organized, fair, and gave off good vibes. She offered higher compensation than I was asking, set clear expectations, and allowed me the flexibility to work on my own schedule. There was no micromanaging — just earned trust through good work.” 

With every career change, you learn a lot, but Alyson blew Alicia away with the level of care, detail, and documentation (!!!) Alyson dedicated to each client. 

“I still look at everything before I send it over to a client and think, ‘what would Alyson think of this?’ I am so grateful for everything she taught me, and I miss her every day,” says Alicia. “It’s important to me that her legacy is carried on the way she would have wanted.” 

Whether it’s social media content, ads, or copywriting, Alicia takes a lot of pride in delivering content that clients are excited to share as their own. 

Finding The Right Fit In A Marketing Agency 

There’s no one-size-fits-all approach when it comes to marketing support, and that’s a good thing. 

Some companies prefer a set schedule, dashboards, and hard and fast rules. Our team sets expectations, has documented processes and procedures, but has the flexibility to work with you in a way that fits seamlessly into your business. 

Each client is different. While we would love if every client used Trello, didn’t need approval reminders, and gave consistently clear feedback, we know that’s not always going to be the case — you’re busy. We ask the right questions, give gentle pokes when needed, and are able to work with you in a way that works for your biz.

If you’re looking for strategy, execution, or just someone to take the “what should we post today?” stress off your plate, working with the right person (or team) makes all the difference.

Hiring a marketing agency doesn’t mean handing over the keys to your business voice. It means finding a partner who gets it, asks the right questions, and helps you show up consistently and confidently.

If you want someone who cares deeply about your brand, nerds out over great copy, and will gently but firmly tell you that your idea might need a second draft — Alicia might just be your person.

And if you’re into organized spreadsheets, direct feedback, and the occasional burger debate, even better.

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