Who We Are

Starling Social is a content marketing agency dedicated to more than just managing your brand’s social media profiles: we’re experts at the art of storytelling.

We partner with startups, nonprofits, and small-to-medium enterprises to create fresh and engaging content for your website, blog, and newsletter. We then use our deep understanding of social media to know when and where to share it so that it’s seen by as many of your customers as possible.

We work closely with you and your team to understand your brand goals and develop strategies to tell your story, communicate value to your customers and target audience, and help your business grow and increase its bottom line.

We’re not just content marketers. We’re writers and communicators dedicated to creating content to help your businesses succeed.

Meet The Team

Alyson Shane


Alyson draws on her 16+ years of experience with publishing digital content to lead our team and ensure that we are always delivering high-quality, effective digital marketing results for our clients.

Carlene Kurdziel

Lead Copywriter

Carlene makes sure that all of your website, blog, newsletter, and promotional copy conveys your value proposition to your customers and positions you as a thought leader in your industry.

Joy Balmana

Account Manager

Joy brings her extensive communications and PR background to the team. She makes sure our clients' messaging stays on-brand while growing their online presence and engaging with their customers.

Kristen Einarson


Kristen combines her unique background, which includes advertising and marketing, as well as work for government agencies and nonprofits, to create authentic copy that showcases the best of what our clients have to offer.

David Wass

Pay-Per-Click Advertising

David is a seasoned Pay-Per-Click (PPC) marketer with 10+ years' experience running successful PPC campaigns. He is Google AdWords Certified, and applies his knowledge to help our clients find new customers and increase revenue through paid search campaigns.