How to Take Better Social Media Photos for Your Business
- by Alyson Shane
One of the easiest ways to grow your business and communicate value to your customers is to use social media to showcase who you are and develop an easily recognizable brand.
Once upon a time businesses had to rely almost exclusively on professional photographers to showcase their products, services, and brand values, but in the era of smartphones it's easier than ever to capture beautiful, professional-looking photos for your Instagram and other social media feeds quickly and easily.
Just follow these tips to create high-quality, share-worthy photos to help your business grow and thrive online:
Take Different Approaches to Your Visual Content
As a business owner, you’re constantly on-the-go meeting clients and developing ideas, so use this as an opportunity to capture the beauty of these everyday activities by taking photos of otherwise “normal” events.
When leading a workshop, take a crisp photo of the whiteboard. If you have a client meeting, be “that” person and snap a pretty picture of some latte art next to your notebooks. Take photos of your workspace, or the places your business is operating.
Running a business is a form of art, so represent even the most unglamorous occasions with beauty and watch the Likes, comments, and engagement roll in.
Use Videos and Animated Content
It's important to try to break up your content and keep it fresh and engaging - nobody wants to look at the same sorts of photos on their social feeds, no matter how nice they may be. Capturing yourself in your daily grind helps viewers build a relationship with the individual behind the brand, and provides a genuine insight of your daily life.
An easy way to create visual content that keeps your audience engaged is to shoot videos and create gifs using tools like Boomerang to spice up your day-to-day visual content.
Videos and Boomerangs can be especially useful if you're promoting a business that has a lot of physical activity involved, or where you do a lot of setting up and tearing down. Invest in a tripod for your phone and use an app like Hyperlapse to record a fast and fun video to share with your audience.
Spend some time playing around with different videos and Boomerangs and experiment with different angles, video lengths, using time-lapses to showcase your daily operations, and more!
Be Mindful of Your Lighting
Lighting is everything when it comes to creating engaging and interesting photos, so it's important to take elements like lighting and brightness into consideration when taking photos.
As helpful as lighting kits can be, they are a considerable investment that your business probably doesn't need unless you have a photographer on staff (in which case you probably don't need this article.) Instead, spend some time playing around with your workspace and the areas you frequent in order to understand the best places and times of day to take eye-catching photos.
And don't worry: if you struggle to take bright photos, you can always edit them with apps like VSCOcam, Snapseed, and within Instagram itself to play around with the brightness and exposure to help make your photos really stand out. Just practice and see what works!
Focus on Composition
So what's the real key to taking beautiful and interesting photographs?
The answer: intriguing dimensions.
Most people tend to take photos with the important element smack-dab in the middle of the image, but having this classic composition posted repeatedly on visual apps like Instagram can cause your followers to lose interest pretty quickly.
Instead, try the “rule of thirds”: divide your image space into thirds, or rather, a tic-tac-toe grid. Capture photos with the important elements lying along one of these lines. Having the main subjects of any photo off-center, aligned with this grid, adds intrigue and depth to your photo feed.
Along with the rule of thirds, maintain your brand throughout your feed by including items that have your brand colors throughout the photos. Whether that be a pen, notebook, shirt, or other obscure item, recognizable color trends throughout your photos helps viewers to distinguish what sets your feed apart from others.
Do you have any other stellar tips on taking great photos for your social media feed? Tell us in the comments or get in touch with your questions.