Tagged: e-commerce email marketing
- by Alicia Kurz
What Are Follow-Up Emails and How Can They Help Your Business?
Follow-up emails are basically messages you send to someone after you've had some sort of interaction with them. In business, they're often used to keep in touch with potential or existing clients, to give project updates, or to check on the progress of a deal or sale.
Good follow-up emails are usually personalized, timely, and written in a professional tone. They should be helpful to the person you're emailing and aim to build or strengthen a relationship. Sending follow-up emails can help you establish credibility and trust with your clients, leading to new business or keeping your current clients coming back!
But how do you make sure your follow-up emails hit the mark? Here are some tips and best practices to help you write follow-up emails that will boost your business.
Best Practices for Writing Follow-Up Emails: Tips & Tricks to Get Results
Writing effective follow-up emails can be a tricky skill to master. But don't worry, we love a process to make things easy for everyone. We’re not gatekeeping over here! Let’s learn how to write an email that will get results.
Keep it clear and concise
The first and most important tip for writing a good follow-up email is to keep it clear and to the point. Your recipient should immediately understand your email's purpose without having to read a novel. Time is of the essence! Start your email by addressing your recipient and getting straight to the point. Let them know why you're reaching out and what you need from them.
Keeping your email clear and concise will make it easier for your recipient to read and respond to your email. Plus, don’t you hate when you ask three questions and you only get the answer to one? Let’s try to avoid that.
Add a personal touch
Personalizing your follow-up email is a great way to show your recipient that you care about their specific needs and interests. Use their name in the email, and reference any previous interactions or conversations you've had with them. You can also add a personal touch by mentioning something you have in common or a shared interest.
Adding a personal touch to your follow-up email will make your recipient feel valued and appreciated. This can help you build a stronger relationship with them and increase the chances of getting the response you want.
One of the best ways to make your follow-up email effective is to provide value to your recipient. Make sure to highlight how your product or service can benefit them, and try to address any concerns or questions they may have. Providing value can increase the chances of your recipient taking the action you want them to take.
Try to put yourself in your recipient's shoes when writing your follow up email. Think about what they would find valuable. By providing value to your recipient, you'll make it easier for them to see the benefits of your product or service and increase the chances of them responding to your email.
Use a call to action
A call to action (CTA) is a statement that encourages your recipient to take a specific action, like replying to your email, scheduling a call, or making a purchase. Make sure to include a clear and concise CTA in your follow-up email, and make it easy for your recipient to take the desired action.
Be specific about what action you want your recipient to take and make it easy for them to do so. You can also use urgency in your CTA to encourage your recipient to take action sooner rather than later.
Follow up in a timely manner
Timing is key when it comes to follow-up emails. You don't want to wait too long, or your recipient may forget about your initial interaction. On the other hand, you don't want to follow up too soon and risk coming across as pushy or impatient. Aim to follow up within a reasonable timeframe and consider the context of your previous interactions.
Following up within a few days may be appropriate if your message is urgent. However, if your message is less urgent, it may be better to wait a week or two before following up.
Examples of Follow-Up Emails That Generate Results
If you’ve just Googled “Follow up email examples”, then this is the section you are looking for. Feel free to copy and paste these, but PLEASE personalize them a little bit first.
1. Thank you email
A simple thank you email is a great way to follow up with a customer or client after a meeting or interaction. You can use this opportunity to express your gratitude for their time and interest and to remind them of the key points discussed during your conversation.
It was so nice to meet you at the Chamber of Commerce luncheon. I’m definitely going to have to try that restaurant down the street you mentioned — thanks for the tip!
It would be great to learn more about your needs and how our digital marketing services can help you. I’m sure you will be able to increase your sales and have more time to focus on the big-picture items if you have our team take over your social media and newsletter writing. As discussed, I will follow up with you next Tuesday at 10 am to answer any additional questions you may have.
2. Automated follow-up email
Automated follow-up emails can save you time and ensure you consistently follow up with your leads and clients. You can customize a template with specific information, such as their name or previous interaction with your business.
I wanted to follow up with you regarding our recent conversation about Starling’s digital marketing services. As promised, I have attached more information about our product/service to this email.
We're a nimble team of creatives specializing in data-driven digital marketing strategy, social media and social ads, copywriting and content strategy, and pay-per-click (PPC) advertising.
Our clients enjoy transparency, clear communication, and guidance to help make informed decisions about their digital marketing so no dollar goes to waste.
Please let me know if you have any additional questions or if you would like to schedule a call to discuss this further.
Thank you for your time and interest in Starling Social.
3. Reminder email
A reminder email is a great way to follow up with a client or customer who may have forgotten to take action on a previous request. You can use this opportunity to remind them of the deadline or the importance of the action you need them to take.
I hope you are doing well. I finally got around to visiting that dog park you suggested last time we spoke, and it reminded me to send you a note! I wanted to follow up with you regarding the [task/action] we discussed during that networking conference last month. Just a reminder, this task/action deadline is [date].
Please let me know if you have any questions or if you need any additional information to complete this task/action.
Thank you in advance for your thoughts. Looking forward to hearing from you.
By customizing these examples to fit your specific needs and goals, you can write effective follow-up emails that generate results and help you grow your business.
Tools & Software to Automate & Simplify Your Follow-Up Email Process
There are plenty of tools and software out there that can help you simplify and automate your follow-up email process. From automated sales email software to customer service software, these tools can help ensure your customers get timely responses. Automated workflow software can also be used to streamline the process and ensure that all emails are sent on time.
Automated Sales Email Software: Automated sales email software like HubSpot, SalesLoft, and Reply.io can help you automate your sales outreach and follow-up emails. These tools allow you to create email sequences, set up triggers and conditions, and personalize your emails to increase engagement and conversion rates.
Automated Customer Service Software: If you have a large customer base or receive a high volume of inquiries, using automated customer service software like Zendesk, Freshdesk, or Intercom can help you streamline your follow-up process. These tools allow you to create canned responses, set up chatbots, and automate email follow-ups to ensure timely and efficient customer support.
Automated Workflow Software: Automated workflow software like Trello, Asana, and Monday.com can help you manage your follow-up emails and tasks more efficiently. These tools allow you to create workflows, assign tasks, and track progress to ensure that your follow-up emails are sent on time and that nothing falls through the cracks.
Using these tools and software can save time and streamline your follow-up email process, allowing you to focus on other important aspects of your business. However, it's important to remember that while automation can help you save time and increase efficiency, it's still essential to personalize your follow-up emails and tailor them to your specific audience and goals.
Email marketing has become an increasingly important tool for e-commerce businesses. It’s a great way to reach out to customers and build relationships with them. However, it’s also important to remember that email marketing is not a one-size-fits-all solution and needs careful planning and execution to succeed.
So, if you are looking for ways to boost your e-commerce business, consider investing in email marketing – it could be the key to unlocking your success! You can count on Starling’s 20+ years of experience publishing content online to create effective blog posts, newsletters, PDFs, and more. Contact us here.