Meet Chelsée Curé

September 18, 2025 - 5:44pm - by Alicia Kurz

If you like working with someone who’s hands-on, practical, and a little obsessed with getting it right, then Chelsée is the person you want on your team. She’s a person who dives in fully, whether it’s a project at work or a home renovation at 7 p.m. on a Wednesday.

Personal Life

Outside the office, Chelsée lives and breathes interior design and DIY. 

“I recently built a sink cabinet from scratch for my laundry room. Did the plumbing too. I’m so proud it might make our family Christmas card this year.”

Her running list of projects is endless. A quick shelf declutter, a full room redesign, helping friends turn problem areas into functional spaces — she’s there. If she can do the work herself, she will, but she’s also not afraid to hire out when it makes sense. Self-care for Chelsée isn’t just spa days or a quiet coffee; it’s the freedom to build or redesign something from start to finish, seeing it through with her own hands.

Parenting keeps life busy, of course, but she’s found a rhythm that allows her to balance family, work, and her creative projects. The organizational skills she’s honed while managing all of it spill over into her professional life, making her the type of person who can take a big, complicated project and turn it into something manageable and beautiful.

Work Life

Chelsée began in advertising and marketing, but quickly discovered her passion lies in brand identity and strategy. She loves helping clients put their best face forward. Many organizations do incredible work and have so much heart, yet struggle to translate that into their branding. That’s where she comes in.

Her creative process starts with treating a brand like a person. 

Who are they? 

What drives them? 

How would their friends describe them? 

From there, she begins to map out fonts, colours, and design choices that reflect the brand’s personality. Every touchpoint — whether it’s an Instagram post, instruction manual, or printed material — should feel like the same person is speaking. This level of consistency builds trust, shows attention to detail, and makes a brand instantly recognizable.

Authenticity is key for Chelsée. 

“Some people get too focused on going viral or chasing followers. For me, a brand succeeds when it genuinely connects with people while staying true to its mission.” 

She’s also pragmatic about tools and technology. AI can be helpful, but Chelsée treats it as a tool rather than a replacement for creativity and judgment. “It’s the hammer, not the carpenter,” she says. She uses AI when it makes sense, like streamlining photo edits, but she’s always hands-on when it comes to strategy, design, and storytelling.

Why Branding Matters

A memorable brand isn’t just about pretty visuals or a catchy logo. It’s about aligning the mission and message, and how that translates visually and verbally. When done well, people feel a sense of consistency and reliability. It’s the small details like a font choice, a colour palette, or the way language is used that signal credibility and care. And those details build loyalty over time.

Chelsée also believes in the power of collaboration. She loves working with clients to uncover the heart of their brand and find ways to communicate it clearly. Some clients need a lot of guidance, others just need someone to help refine ideas. Either way, she adapts to what’s needed, making sure the process is smooth, creative, and productive.

If you’re looking for someone who will dive into your brand, think strategically, and help you shine while occasionally debating the best way to redesign a space, Chelsée is your person. 

She brings creativity, heart, and a bit of pragmatism to every project, ensuring the work is both thoughtful and effective. If you are interested in working with Chelsée on a graphic design or branding project, contact us here.