4 Social Media Faux Pas You Need to Stop Doing Right Now
- by Alyson Shane
Have you ever laid in bed and thought about a specific scenario, something that you said or did in a public setting or at an event, that still makes you cringe? If yes, you're not alone!
Social faux pas happen all the time; whether it's an offhand remark that gets taken the wrong way; a joke that doesn't land; or any other behavior that negatively impacts your ability to make a good impression on those around you, people commit faux pas from time to time.
And just like committing a social faux pas at a party or in real life can make other people feel less inclined to talk to you, committing a social media faux pas can cause people to lose interest in what you have to say.
Are you committing any of these social media faux pas with your social media strategy that are preventing you from truly connecting with your audience? Keep reading to find out:
Faux Pas #1: Spreading Yourself Too Thin
Many business owners feel compelled to try and maintain an active presence on as many social media networks as possible in order to try to reach as many people as possible.
So let's put this social media myth to bed once and for all:
Your business doesn't have to be on every social platform. Full stop.
Taking the time to understand your business' social media needs and developing a content marketing strategy specific to each platform means you'll be engaging in meaningful conversations on the social networks that matter to your audience.
Applying a "shotgun approach" to your social media, on the other hand, often means you're spreading your resources too thin, and usually means you're spending time on social networks that won't help you connect with potential customers or generate leads.
Faux Pas #2: Ignoring Context Online
We love our social media scheduling tools, but using a scheduling service without thinking critically about the kind of content you're scheduling (and when) can have dire consequences.
For example, if your company's Twitter feed is exploding with a tragic event or breaking news then it may be prudent to put the promo on "pause" for a little while and take the time to tweet some words of encouragement, condolences, or feedback (where applicable.)
Not only can ignoring context make your business look cold and uncaring... it may make you look like you're asleep behind the digital wheel.
Faux Pas #3: You Don't Listen to Your Followers
Another issue with relying solely on scheduling tools is that they only work one-way, meaning that you can't just "set and forget" your social media content and expect it to drive audience growth and lead generation.
People want to feel like they're being listened to, and that means starting and participating in conversations on your target social networks.
When was the last time your business started a real conversation on social media?
If you don't know, then it's time to hop back in and get chatting, because by ignoring your audience you're missing out on valuable opportunities to connect with them, build trust and familiarity, and generate new leads and customers for your business.
Faux Pas #4: All Talk, No Strategy
The biggest faux pas we want to cover today is posting and engaging without knowing how or why you're doing it.
This is where your voice and tone document comes in, as well as a comprehensive marketing strategy that outlines who you're talking to, why, and the topics you want to talk about in order to have authentic interactions with your audience.
After all, while we love memes as much as the next marketer, if you're not taking the time to act with intention then your voice will get lost in the social media noise, and your efforts won't yield the results you're looking for.
However, make sure not to sound too wooden. Nobody wants to interact with a business (or anyone!) who sound like they take themselves too seriously and act stiffly and without humour. So make sure to toss the occasional joke, meme, or authentic reaction to current events into the mix - your audience will appreciate it.
Do you have a question for us about social media and how to create a killer content marketing plan? Leave us a comment on our Facebook page!
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