10 Ways to Celebrate "Get to Know Your Customers Day" 2024
Get to Know Your Customers Day falls on the third Thursday of each quarter (January, April, July, and October) and is a great opportunity for small businesses to connect with their customers and show their appreciation for their support.
This day recognizes the importance of understanding who your customers are, and what their needs, interests, and preferences are so you can serve them better.
This is a lesser-known special day for small and medium enterprises (SME)s, so today I'll be diving into the history behind the day and sharing tips on how to celebrate the day on social media.
Let’s dive right in:
When is Get to Know Your Customers Day in 2024?
Since it’s a quarterly observation, here are the dates for 2024:
- January 18
- April 18
- July 18
- October 17
(So close to having them all on the 18th!)
The History of Get to Know Your Customers Day
Get to Know Your Customers Day started in 2011 when marketing consultant Lynn B. Johnson created her “Customer Appreciation Month” campaign as a way for businesses to build better relationships with their customers.
How to Celebrate Get to Know Your Customers Day
There are lots of ways to celebrate Get to Know Your Customers Day, including on social media, by sending out surveys, doing customer interviews, and more. Here are a few ideas to get your creative gears turning:
- Create a social media campaign to recognize and thank some of your biggest supporters.
- Share a personalized thank-you message to your social channels or via email.
- Send out a survey to get your customers’ feedback on your products or services.
- Offer discounts, promotional items, free samples, or special offers to celebrate the day and your customers.
- Host a customer appreciation event with free workshops on how to use your products or services.
What to Post on Social Media for Get to Know Your Customers Day
Social media is the easiest way to communicate with your audience and thank your loyal customers, but knowing what to say can feel overwhelming so try using these prompts:
- Share customer stories and how they’ve had a positive impact on your business.
- Publish polls to gather customer feedback (LinkedIn, Instagram Stories, and Threads are all great for this!)
- Create user-generated content (UGC) by asking customers to share their positive experiences with your brand on social media and tagging you.
- Record a video of yourself delivering a heartfelt “thank you” message.
- Host a Q&A session with team members about the business or topics related to your industry.
- Host a giveaway for customers who share their experiences on social media.
Which Hashtags to Use for Get to Know Your Customers Day
Hashtags are a great way to help your content get discovered on platforms like Instagram and TikTok, so I recommend including these in your posts celebrating the day:
- #GettoKnowYourCustomersDay — 39,291 media
- #CustomerAppreciationDay — 65,791 media
- #CustomerAppreciation — 1.6M media
- #CustomerLove — 446,339 media
- #GettoKnowYourCustomersDay — 197.6k views
- #CustomerAppreciationDay — 1.1M views
- #CustomerAppreciation — 52.7M views
Benefits of Getting to Know Your Customers
Understanding your customers’ needs is the fastest way to increase customer loyalty and create more products or services that they love.
Getting to know them better also creates more opportunities for you to create personalized experiences that make them feel seen, valued, and appreciated. These kinds of experiences build trust and help turn one-time customers into loyal brand advocates.
On a related note, repeat customers spend an average of 67% more than new customers, so bringing them back helps dramatically increase your revenue!
It also costs 5x more to acquire a new customer than to bring an old one back, so investing in getting to know your customers can have a big financial benefit for your business, too!
How to Get to Know Your Customers (Year-Round!)
We’ve already talked about social media, surveys, and email marketing as ways to get to know your customers better, so let’s take a look at a few other ways you can learn more about them:
Read and Respond to Reviews
Reading and replying to reviews - whether on Google, Yelp, Amazon, Etsy, or anywhere else - is important.
Replying to customer views shows that you’re paying attention to their feedback and experiences with your brand, but it can also shed light on issues your customers are having so you can fix them as soon as possible.
Replying to reviews also humanizes your brand, builds trust, and shows that you’re committed to offering the best possible experience.
Important Tip for Replying to Reviews
Never reply to a negative review with a rude or dismissive comment! Always follow these four rules:
- Acknowledge the person who left the review. Say “Thanks [person’s name] for taking the time to share your experience.”
- Apologize for their experience. Say “we’re sorry to hear you had issues with [insert issue here]”
- State what you’re doing to make it right. Say “we’re working to resolve it by [insert what you’re doing]”
- Move the conversation offline. Say “If you’d like to chat about this further, you can reach us [add the email or url for your contact form]”
Personalize Deals and Discounts
Customers are people, and people want to feel appreciated.
That’s why offering discounts for their birthday, anniversary, and based on prior purchases is an excellent way to keep customers coming back and learning about their buying patterns and preferences.
Personalization also helps a customer feel like they’re valued instead of being just a number to your brand. Make sure to include their name in the subject line and at the top of the email, and to emphasize how much you appreciate their business in the body text of the offer.
Look at Website Data
This is such an overlooked way to learn more about your customers! Take a peek under the hood of your Google Analytics (G4) and take note of the following:
- Behavioral data: what keywords did people use to find your site, What paths they took while they were there. Which pages they’re exiting from, and the content they’re most interested in.
- Demographic data: the age, gender, location, and devices customers are using can all provide valuable insights about who’s coming to your website and buying from you.
- Campaign data: which pages are driving leads and sales, how are customers getting from your landing pages to the purchase pages, and more.
Get to Know More About Your Customers in 2024
Understanding your customers matters more than ever, and Get to Know Your Customers Day is the perfect reason to show them how much you appreciate their support and learn about what they like so you can tailor your products and services to their needs.
If you’re looking for more ways to make meaningful connections with your customers through your digital marketing, then drop us a line.