Starling Social is Leaving Twitter
By Alyson Shane, President
I’ll keep this short: Starling Social will no longer be posting to Twitter.
This announcement breaks my heart. I’ve been an active Twitter user since 2008, and got so much out of the platform (both personally and professionally) to the point where I often tell people that the reason I was able to scale Starling so quickly was because I was active on the platform when I launched my business.
Twitter - and “Winnipeg Twitter” in particular - used to be something I loved, but since Elon Musk bought it in April of this year it’s increasingly become a toxic, negative, and hostile place.
I tried to hold my nose for as long as I could, but Musk’s decision to reinstate Alex Jones’ profile (based on a poll, I might add) and celebrate it with a X Spaces live discussion with Jones, disgraced former Trump appointee Michael Flynn, and Andrew Tate - who has been accused of rape, child trafficking, and organized crime - among others, is too much for me to stomach anymore.
Every social media platform has its problems, but it’s clear that Twitter is quickly becoming a place that is unsafe for the vast majority of people, and I can’t in good conscience continue to maintain a presence on the platform.
If you visit our Twitter profile you’ll see a pinned post directing you to other places you can find us online, including Threads (which I’m loving, by the way. The vibes are so good!)
For our clients who still use Twitter, I’m playing my recommendations by ear - those who use it as a place to disseminate news still get a decent return on investment out of it - but I’m keeping my eye on the news and anticipating having discussions about whether it reflects well on their brand to be on a platform where the owner literally told advertisers to go fuck themselves.
I hope that you’ll choose to continue to follow us on Instagram, LinkedIn, TikTok, and Threads, and that if you’re still on Twitter, that you continue to find value in it even when we couldn’t.
Cheers,
Alyson & The Starling Social Team
