29 Blog Post Ideas to Attract Your Ideal Customers
Blogging consistently is…hard. Carving out the time to write, sourcing (or taking) photos, unscrambling your thoughts, researching your topic, writing new versions of the blog to promote on your other channels, and possibly the hardest part: deciding on a topic.
Blogs are also a powerful tool for small businesses. They can reduce overall marketing costs, build trust with potential customers, boost SEO, generate leads, and gain exposure. When you demonstrate your expertise through blog posts, you establish yourself as an expert in your field.
By creating a blog that resonates with your target audience and delivers valuable information, you can establish your brand as a trusted resource and attract more customers who are interested in your products or services.
We like to look at blogs as an opportunity to create buzzworthy content that can gain exposure on social media. Plus, it’s a great way to force yourself to stay up-to-date with industry trends.
So, if you’ve told yourself 100 times that you’re going to commit to blogging this year and you’ve come down with a case of the quiet cursor — we’ve been there. And we’re betting that’s pretty high on the list of reasons why you aren’t blogging. We’ve got your back. Read this list of 29 blog post ideas to attract your ideal customers. It’ll help.
Thought Leadership Posts
1. Industry News and Trends
When you are swamped with work, the last thing you have time to do is look for new trends. Blogging about industry trends forces you to do your research and share your insights and opinions on how these changes could impact your customers.
2. Industry Event Coverage
Turn the last industry event you went to into a blog. Cover your takeaways, key learnings, and stories from the day with your readers. This also doubles as a journal for yourself to remember the event in the future. Make sure to write it while it’s still fresh in your mind and timely for your readers.
3. Pros and Cons
Choose a subject that resonates with your audience. Walk them through the advantages and disadvantages, enabling your readers to make an informed decision.
4. Industry Predictions
Predict future trends or changes in your industry, positioning your business as a thought leader and influencer.
Let’s start with an easy one that can probably be repurposed into several blogs. Think about all the questions you are frequently asked and answer them in a blog — these should also live on a special spot on your website.
6. How-To Guides
These are so helpful! Provide your readers with practical, step-by-step guides that help them solve problems or accomplish specific tasks related to your products or services. Plus, making a TikTok or Reel to accompany this blog is easy.
7. Case Studies
Show off your skills! Demonstrate how your products or services have helped your customers achieve their goals.
8. Product Reviews
Review products related to your industry. Provide value to your readers with an in-depth analysis of the pros and cons of new products and whether they're worth the investment.
If you — or your customers are visual learners, then use an infographic to tell your information. Canva makes that super easy. Plug in your fonts, colours, and logos and choose one of their many templates. Just fill in your own information and download!
10. Q&A Sessions
Turn an Instagram Live/TikTok Live, etc. session into a blog. Compile a list of questions from your customers, giving your readers the opportunity to ask questions and get answers.
11. Myth Busters
Compile a list of misconceptions about your industry and clear them up for your audience.
Anything. People love a list. Top 10s. Best of X.
13. Pick a Pop Culture Moment and Tie It To Your Biz
We do this a lot in the form of memes, but it works in blog format too.
14. Behind-The-Scenes Look
Give your readers a sneak peek into your biz when you share BTS stories about your team, processes, and operations. We love this one because it also adds human connection to your brand.
15. Life or Career Hacks
You have a unique perspective on your business. What’s something you live by that makes a big difference in your business?
16. Things You Wish You Knew When You Started
Something most business owners can relate to is that they have failed. Probably a lot. If you could go back in time and tell the little you that was just starting out a little bit of advice, what would it be?
17. Motivational Tips
Times are tough. Sometimes a little guidance goes a long way. Share tips people can use to get them through challenges. Bonus points if you add personal experience.
18. History Lesson
Is there a particular history behind something you do? How about the building you work in or a product you use? Share it with your readers.
19. Feature Your Team
Give your audience a chance to connect with your team members. This blog can be a great way to show your team that they are appreciated.
20. The Why Behind What You Do
If you are passionate about your business, let your audience know why. When your audience knows they are supporting someone who loves what they do, it makes them want to support you more. It’s a win-win!
21. Book Suggestions For Your Industry
Who doesn’t love a good book?! Include key takeaways, quotes you loved, and maybe even a link to a local bookstore.
22. The Ultimate A-Z on XYZ
Create a comprehensive guide covering all aspects of a specific topic in your blog post, ensuring that your readers can get all the information they need without looking elsewhere. Nowadays, you can find almost anything on the internet if you look in the right places. Don’t worry about giving away too much information because it’s likely already out there. People may as well find it on your page. Make the post as extensive as possible to provide a one-stop resource for your readers.
23. Seasonal Content
Do you have new products in the summer? How about holiday gift guides? Back-to-school tips? Make a list of content ideas you would like to share over specific holidays, and your future self will thank you!
24. Guest Posts
Invite industry experts or thought leaders to contribute to your blog, providing your readers with fresh perspectives and insights.
25. Share Your Vision/Mission Statement
Transparency in business is key. If you’re just in it to “make money,” that’s boring and unlikely to fulfill your life — or your team’s. Get everyone on the same page so you can work toward a common goal. You can use this as your yearly goal-setting guide too!
26. Ask Your Readers What They Want
You can do this in a social media post, over the phone, or with a customer you are emailing. They probably will come up with something tey are curious about in your industry right away!
27. Ask Your Team
Your team is your most precious resource — if you have one. They probably have great ideas about what to post, or at least can share their insights on their expertise!
28. Explain an Idea in a New Way
Did you have a blog post that performed really well? Why don’t you share the same information in a new way? Be sure to space it out from the last similar blog, but this is a great way to get new eyes on your page with the content you know people enjoy!
29. Research Your Competitors
Don’t copy them, but … get some inspiration.
You can boost your blog's following by producing content that strikes a chord with your target audience. Maintaining consistency with your brand's tone and message is crucial while providing content that enriches your readers' lives.
Having said that, we get it. When you're busy running your business, finding the time to brainstorm new ideas and craft high-quality blog posts is tough. The good news is that we can do it for you. Send us an email to get started on your marketing efforts with Starling Social today!